PALOI
PUT A LABEL ON IT (PALOI) is an online platform that enables customers to easily personalise their favourite craft alcoholic beverages. We were responsible for designing a digital platform that allows users to create and customise drink labels through a web-to-print solution, enabling them to edit pre-made templates. This project involved persona creation, user research, prototyping, content creation, user testing, and the final handoff of the design for implementation.
The Black Friday campaign was a resounding success, achieving record-breaking sales with a 24% increase in homepage visits, a 17% growth in app sales, and 2 million orders. Initially, dynamic pricing was not operational on any of the 2,000 assets, leading to numerous revisions due to fluctuating prices and stock levels. To overcome this, developing a new component connected to an API, allowing for live price and stock updates and automated product replacements. This innovation would streamlined the process and contribute significantly to future campaign's.
